Realtime Segment-Driven Ad and Content Targeting


Collarity's integrated audience engagement platform allows media web publishers to target their site audience segments with relevant content and advertising.

At the core of Collarity's platform is the behavioral relevance engine. Rather than creating user profiles, Collarity uses data related to people interacting with site content and ads to form groups (attention segments) of anonymous like-minded visitors who are interested in specific subjects or topics. The activity within these implicit clusters creates the headwaters of what we call behavioral relevance. Behavioral relevance is then used as the unified intelligence resource to generate more relevant site search results, provide recommendations ("users who liked this, also liked this"), and to serve advertising that these specific visitor segments respond to most often.