Collarity Recommendation Services

Automatically guide your website visitors to the media content they like.

Sometimes online media consumers know exactly what they came to your site for. Other times, visitors may just be window shopping -- hoping you will lead them to some surprising, entertaining, or informative content that they have come to expect from you. These people need help. You need to engage them with personalized content recommendations that automatically guide them to the pages that fit their interests.

Collarity recommendation engagement widgets act like helpful signposts, pointing the way to information most web visitors wouldn't normally find without help. Each recommendation engagement widget is fully customizable and integrates easily into an existing web page.

Collarity Recommendation Services enable you to deliver:

• Automated Behaviorally Targeted Content Recommendations - Automatically present media consumers with the most relevant content suggestions based on their previous site behavior and the behavior of audience segments like them.
• Important Audience Site Segment Feedback – the reaction your media consumers have to your recommendations becomes an important additional source of feedback that drives key business decisions.
• More Relevant Ad Targeting - Automatically present media consumers with the most relevant content suggestions based on their previous site behavior and the behavior of audience segments like them.
• Effective Rich Media Monetizaton - An effective tool for monetizing rich media (video, photos, images, podcasts) based on statistical media consumption patterns.
• Eliminates Manual Editorial Linking - streamlines your internal processes by eliminating the need to link similar or related content.

Collarity Recommendation Services provide these benefits:

• Relevant Site Experience - Deliver a more relevant site experience for your online media consumers.
• Optimized Content Monetization - Online visitors consume more media, stay longer, and return sooner.
• Revitalized Dormant Content - Content that was once “buried” becomes discoverable and begins generating revenue again.

Collarity Recommendations Services provide these advantages:

• Segment-Driven Behavioral Relevance – Both content and ad targeting are based on natural self-defined attention segments instead of a single popularity index.